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Puklavec copywriting

Puklavec copywriting
Being a wine enthousiast, I got the chance to write for Slovenian wine producer Puklavec. I've been working with them for several brands in their portfolio. For their puklavec & friends wines - available at Albert Heijn - I wrote back label copy. In a tone of voice that stays away form snobbish wine-lingo and celebrates friendship at the same time.
Label copy examples

Sauvignon blanc & pinot grigio
We could say how this dry wine perfectly pairs with fish and salads. Or that the contrasting fruit and citrus aromas are like yin and yang in a wine glass. The truth is our Sauvignon Blanc & Pinot Grigio is perfect for whatever moment you choose to drink it. As long as you enjoy it with friends. Celebrate this light white wine. Celebrate friendship.

Furmint
Our Furmint is one of Slovenia’s best kept secrets. You’re probably wondering what it is right now. First of all: Furmint is a grape. And no, it doesn't taste anything like fur or mint. Close your eyes and you might taste flowers and herbs heightening its freshness. This all-rounder goes with anything and anyone. Celebrate this elegant white wine. Celebrate friendship.

Sauvignon blanc & furmint
Your old friend Sauvignon Blanc spiced up with one of our trademark grapes: Furmint. You’ll find this wine tastes familiar, yet has a crispy twist. Yes, that’s lime and apple tickling your tongue. A glass of this will brighten any occasion with friends. Grab a light bite while you’re at it. Celebrate this crispy white wine. Celebrate friendship.

Riesling
Thanks to an outspoken personality, there’s never a dull moment with this wine. Every sip of our Riesling will give you a mouthwatering punch of citrus. Seconds later you’ll start wondering whether that’s peach or apricot in the background. Combine it with a light or mildly spiced dish. Or don’t. Celebrate this vibrant white wine with like-minded souls. Celebrate friendship.

Sauvignon blanc sparkling 
Name one occasion with friends that doesn’t get better with bubbles… Especially the fresh and easy-going kind. Like our sparkling Sauvignon Blanc from Slovenia. Citrus, green fruit, what’s not to like? Just before you pop that cork you’ll catch yourself thinking: isn’t life great? Celebrate this sparkling white wine with a bang. Celebrate friendship.

Pinot noir
Did you know Puklavec & Friends is famous for our family of light white wines? The red wine you are holding has a similar vibe. It’s light-hearted instead of heavy. Fruity without being sweet. A taste that lasts after every sip. If you’re chilling with friends, serve this Pinot Noir slightly chilled. Especially on sunny days. Celebrate the bright side of wine. Celebrate friendship.
Puklavec copywriting
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Puklavec copywriting

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